William K. Sampson

From a conversation I had with my dad on a road trip in the middle of the night a spark for personal development was born. Dad shared with me that he and my Grandad had had a terrible relationship. My dad shared that by the time he’d developed enough emotional intelligence to understand that he was part of the problem, grandad was gone. He was never able to work on that relationship. He committed to me that he wanted to change the cycle with my brother and I. I’d love to say that the change was immediate and dramatic but, it was not. It has been an ongoing process that is still ongoing. Allow me to come along beside you as a fellow traveler and change the reality for your next generation.

I build better humans.


Using the DISC method of behavioral analysis as the foundation for self-awareness and coaching we will design your growth journey.


Offering the Maxwell method for leadership training and development you can be assured that you are receiving world-class training customized for your current needs.


My coaching style is based on the assumption that you have the answers within and simply require the direction of a skilled practitioner to allow you to access your truths, buried within.

All offerings are fully customized based on your current needs and budget. It begins with a discovery meeting to uncover the areas that you choose to focus on at that specific time.

“Many people want to change their circumstances but, are unwilling to change themselves. They therefore remain bound.”

James Allen